Steven Slack is a freelance developer at S2 Web. He collaborates with companies, agencies and individuals to build custom WordPress themes and plugins. In 2014 he helped with Asheville NC’s first ever WordCamp and is playing a part in the 2015 Asheville WordCamp as well.
As of October 2014 he has been working in the Craftpeak office in downtown Asheville, a space which has allowed for the collaboration with a solid group of designers and developers. He also does development work with Big Bridge, a design agency based in Asheville as well.
Steven is fluent in Portuguese as well as any front-end language, can be seen biking or running through Pisgah National Forest, and enjoys the lovely company of his wife.
Nathalie Lussier is an award-winning entrepreneur. She graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to start her own business right out of college. Now running a highly profitable software and training company, Nathalie helps thousands of people all over the world get techy with it. She’s been featured in Forbes, Inc., Fast Company, Venture Beat, Mashable, Business Insider, Yahoo! Finance, and Under 30 CEO.
She started making websites when she was 12, but never imagined she’d end up in the digital strategy business. Says Nathalie, “I was blogging online before ‘blogs’ or WordPress were even on the scene. As soon as WordPress was available I loved it and have built all of my sites on it ever since.”
Zach is a customer service guru and the ‘Director of Happiness’ at The WP Ninjas. After studying information systems and business in college, Zach went on to work in IT related customer service in production environments including Olin Chemical, Volkswagen, most recently as a as a Technical Support Engineer with Amazon. A relative newcomer to the WordPress world, he draws heavily from his experiences and influences managing support in high stakes production environments and applies those lessons in a universal support methodology to decrease support load, manage support workflows, and maintain customer happiness.
Best known for teaching beginners how to use WordPress, (and self-proclaimed WordCamp Queen of Registration for 5 years), Kathy is a professionally trained listener skilled in helping business owners avoid the pain and expense of not knowing what they don’t know through her coaching and training. She is the Executive Producer of Kathy Drewien & Company, a web development firm offering business solutions powered by WordPress and sweet tea.
Mickey is the Technical Director at GreenMellen Media and runs the monthly “All Things WordPress” meetup in Marietta. He’s been using WordPress for just under a decade, and has helped build hundreds of WordPress-powered sites over the years. You can find him on Facebook, Twitter, Google+ or LinkedIn, among others.
Tom McFarlin is a self-employed developer who works at Pressware where he works with his team to build software and provide services for others.
He’s worked with companies such as Envato serving as editor of Tuts+ Code, WordPress.com where he sales WordPress Themes such as Mayer, and worked as the technical editor on Smashing WordPress, Fourth Edition.
When he’s not at his computer, you can usually find him playing music, hanging out with his wife, his two daughters, and his two dogs, running, reading, or catching up on movies or episodes of some of his favorite TV shows.
I’m a content strategist and user experience specialist on a mission to connect people through the web. I work for non-profits, businesses, and universities who need user-friendly websites with memorable content. I also consult for website development firms when they have clients who require content or user experience expertise. Sometimes I give talks on how to improve websites.
I have experience and training in these areas:
- content strategy
- usability and user experience design
- photography and video
- writing and editing
- graphic design
When I’m not working, I like to be outside or on my yoga mat as much as possible. You can often find me with my two favorite people in the world – my husband Josh and my daughter Parker.
Julien Melissas is a web developer from Asheville, NC, with a passion for clean, efficient code, and re-doing things until they’re just right. Julien loves to learn about new technologies and development workflows. He has been working with WordPress for 5+ years now and has grown quite fond of it.
Jenny Munn is an SEO strategist, trainer, and consultant who helps businesses and marketing teams maximize their return on investing in search engine optimization and generate more leads to their website. She’s passionate about her field, and believes SEO is a no-brainer for companies who want to reduce costs, increase the number of qualified leads, and make more money. Jenny has taught SEO at WordCamp Atlanta, Digital Atlanta, Solo PR Summit, PRSA Florida, Business Marketing Association, Atlanta Tech Village, and various content marketing and social media organizations.
As the founder and director of A.H. Web Design I find myself reading about the latest web technologies as the major part of my daily routine. A few years ago there were some intriguing articles surfacing about Sass. It wasn’t until last years’ WordCamp, listening to Suzette Franck speak on the topic, I was actually inspired to dive deep into the pre-processor. Since then I’ve been in love with all things Sass! I speak about Sass and Web Design at a few High Schools in the Atlanta area and attend the Atlanta Sass meet up group monthly. I’m a huge fan of WordPress and have been working with the CMS since version 2.9 (Carmen McRae). I’ve developed over 90% of my client’s sites using WordPress as the foundation.
Linda is the founder and president of Definitive Medical Marketing. She started the company 11 years ago offering only video production. Today they are a complete medical marketing company offering website development (WordPress sites only), responsive design, SEO, social media, Eblast newsletter design and delivery, custom blog entries, pay per click campaigns, logo design, and all types of print collateral, reputation management, monthly analytics showing progress of the web sites and video production including TV commercials. She has very little time to do anything but to work on growing Definitive Medical Marketing but if there’s a minute to spare she’s a Master Gardener and loves growing just about anything.
Jill Anderson of Jill Lynn Design is that rare breed of designer and developer who partners with talented designers, copywriters, and agencies on their websites, and their client’s sites. Jill is passionate about crafting beautiful and innovative websites focused on clear positioning and positive user experiences. As a freelancer for over 13 years, she loves typography, code, and WordPress. She lives in the Atlanta suburbs and enjoys hanging out with her husband and 5-year-old son. And cat, Peanut, the chief paperweight. She tweets @JillLynnDesign.
Cobb County native Ali Green began building her career while studying Digital Publishing at SCAD Atlanta and Marketing at Kennesaw State University. She had always aspired to work at a boutique design agency, but it wasn’t until she graduated Magna Cum Laude from KSU that she chased her dream building her own digital media agency. With the bulk of her experience focused in both marketing and design, Ali brings a unique perspective to the GreenMellen team. Her talent for combining creative and strategic thinking allows her to identify and execute unique solutions to meet client objectives. When not sitting behind her Mac, you can find Ali hiking Kennesaw Mountain with her Golden Retriever or enjoying dinner and a good glass of wine on the Marietta Square with her husband.
WCATL 2015 Session – Planning Your Website from Concept to Launch
Over the past decade we’ve continually refined our process for dreaming, planning, designing and creating WordPress-powered sites, and we’d love to share our process with you. We believe proper planning makes the entire process go much smoother. Join us as we walk through our steps for creating a polished website.
Scott Fisk is an graphic designer, artist and educator who teaches at Samford University. Scott has lived and worked in the United States and Britain. Scott’s work has received dozens of awards of excellence and has been published internationally. Scott is an active member of the American Institute of Graphic Arts (AIGA) and serves as a Birmingham AIGA board member. Scott enjoys traveling with his wife, Timarie, who shares his peculiar interest in broadsides, ephemera, and antique printing processes.
After 5 years on-the-road doing financial consulting, I left my well-paying job to start blogging.
Melanie’s Adcock diverse background enables her to have a unique insight in the area of Web Design. Melanie received her degree in Art Education from Ball State University and was an Art Teacher for 17 years. During that time she became interested in graphic design and web design and became a district wide trainer for applications such as Photoshop, Painter, Dreamweaver, Fireworks, Illustrator, and Flash.
In 2001 Melanie left teaching to pursue a full time career in Web Design and Technology. Her duties included not only web design, but network administration, network design and infrastructure, phone system management, help desk support, software training, and even some video editing.
In May of 2010 Melanie relocated to the Atlanta area and became a full time Web Designer / Developer. She has been using WordPress exclusively for nearly five years. Her current clients include several small businesses, continuing care retirement communities, churches and former employers. She also mentors and consults with other WordPress enthusiasts. In her free time she studies additional web related technologies. Her other hobbies including reading and working out.
Nancy takes photos, shoots film, designs stuff, and tries not to be too pretentious about it. Her very first client was a woman in her eighties running a spectacularly successful cancer non-profit program…who didn’t really use email, let alone anything else. Nancy trained her to set-up and maintain a WordPress site.
Throughout undergrad she gave regular talks to prospective students and parents on the trials, tribulations, and triumphs of college. Now as both a web designer and filmmaker, she has realized that she’s teaching very similar lessons to many of her clients, especially those that haven’t worked much with visual design, on how to avoid the pitfalls of “en vogue” to create products that can withstand the test of rising and falling fashions in typography, photography, film, and design.
In any business someone needs to steer the ship. As the Co-founder and CEO this is what James does for the WP Ninjas with great joy. Having co-created the increasingly popular Ninja Forms and the first of it’s kind Ninja Demo WordPress plugins, he is always looking for the next innovation or market where the ninjas can have the greatest impact.
With over 14 years of experience in web design and development, internet marketing, business management, and public speaking, James has had his hands in every aspect of running successful and not so successful businesses. He has led everything from churches and charities to coffee shops and Web Development Shops.
In one way or another, I’ve always been a communicator. Through words and images, core messages and assembled designs, I get a kick out of helping people, businesses and organizations reach out to the world and make a meaningful impression. First using print as my canvas, and now WordPress, I’ve paid close attention to what resonates with folks, and what doesn’t. And man, I’ve learned a lot. Glad to have had the chance to pass it along by teaching graphic design, marketing writing, and the Optimized for Humans web marketing presentation.
Stefanie Newell began freelance writing in 2005 and became a published author in 2008. Her exposure to branding, marketing and publicity fueled her desire to help other writers to gain exposure and attention for their books. As a book coach, Newell has successfully assisted writers since 2008 with writing their first book, book marketing, publicity and the like. Newell has spoken at numerous book and film festivals including the National Black Book Festival, Bronzeville Film Festival, and the Los Angeles Black Book Expo. Stefanie’s website is Write One Publications. Her blog is TheWriteOneBlog.com and you can follow her on Twitter, Google+, YouTube, and Facebook.
Mike Stewart is president and founder of Soundpages Inc., a complete multimedia production facility located in the Atlanta area of Georgia, USA. Mike has composed countless radio jingles, television scores, and produced or performed on music heard all over the world. He has worked with world famous musicians such as Tommy Roe, Joe South, The Shirelles, William Bell (Georgia Hall of Fame Recipient), Isaac Hayes, Eddie Floyd, Bertie Higgins, and Bill Anderson: The list goes on and on of Georgia performers who’s who. He owned and operated a recording studio for over twenty years working in all facets of digital audio and video.
In 1996, Mike became passionate about the future of the Internet and how small businesses could benefit from the web if they just understood how to make it work for their company. He saw how the broadcast of audio and video information on a website was no different than the television/radio industry he had been a part of all his life.
Since that time, he has become very successful consulting with small business owners on how to set up their worldwide TV stations and broadcast their unique marketing message to the world.
Cindy Reed is a writer, speaker, and teacher blogging at the award-winning site The Reedster Speaks, where she writes with humor and clarity about family life, mental illness, progressive politics, and her underwear. Her work has appeared on The Huffington Post, In the Powder Room, Yeah Write, I Just Want to Pee Alone, and WhatToExpect.com. She is a two time recipient of BlogHer’s Voices of the Year award, in the humor and op-ed categories, and has spoken on nonfiction storytelling at WordCamp Asheville and the Boarding Area Conference for travel bloggers. Cindy is a master online teacher and currently teaches the popular online course Storytelling for Bloggers. Now on life’s third chapter, she previously has worked as an academic and an attorney. She lives with her family in Asheville, North Carolina.
Heather Solos has been blogging since 2004, professionally since 2006. Coincidentally this is when she made the switch to WordPress and she hasn’t looked back. She runs Home-Ec101.com in her spare time, a site that averages 250k pageviews a month. She joined FeedBlitz, an RSS and email marketing company in 2012 where she built the customer service team. She lives in the Lowcountry of South Carolina with her three kids and is happy to talk about whatever shiny thing has her attention on Twitter.
Rosemary Jean-Louis has been leading redesigns and writing and editing content as the Content Manager for Our Lady of Lourdes Church for 8 years. Lourdes is Atlanta’s first historically African-American Catholic Church.
Rosemary has spearheaded 3 redesigns and a switch to WordPress in 2012.
She is a Digital Producer, Trainer and Period TV Junkie.
She practices all three roles as the Digital Content and Community Manager at Georgia Public Broadcasting. She writes the the public media’s outlets popular and number #1 blog “Desperate for Downton” (gpb.org/desperate-for-downton) and hosts live chats during broadcasts of the show.
She shared her secrets on how she made that happen at WordCamp Atlanta 2014 in the session “How to Build a Following Around Your Favorite TV Show or Movie”.
When not blogging, training or content managing, she loves to travel, take care of her cutey pie dogs and cat and contribute to good causes.
Melodye Hunter is an international digital strategist. She empowers savvy entrepreneurs all over the world with the tools to stand out online and claim their expert status.
Melodye is founder and chief creative officer of personal branding firm, Melodye Hunter Creative + Consulting, where she designs and develops stylish and strategic websites and online marketing plans for empire building entrepreneurs.
To learn how to build your brand with class and authenticity online visit MelodyeHunter.com
I’m a web developer, writer, and consultant based in Birmingham, Alabama. I love building websites, and I build them with WordPress.
Have something to share with me? Get in touch!
More personal stuff about me
I’m originally from Daphne, Alabama and I went to Auburn University and graduated in the fall of 2008 in Industrial Engineering.
I’ve been working in Birmingham since I graduated, and I live in Homewood with my beautiful wife, Erica and our great dane, Lucy May.
Renee Dobbs has used WordPress since she launched her blog back in 2011. While she claims to be a Domestic Goddess, she is actually working hard on many things. Her blog, Magnolia Days, features food, recipes, wine reviews, and an occasional gardening article. She is also the Director of Events and Brand Relations for the Sunday Supper Movement and is a community manager for the SSM on Facebook and in a forum. In addition to being an organizer, volunteer, and speaker for WordCamp Atlanta, she is a lead organizer for the Food and Wine Conference.
Renee is an avid user of social media. You can find her regularly sharing and connecting on many social networks. She has an active presence in communities both online and in person.
Connect with her on Twitter, Facebook, Pinterest, Google+, and Instagram to get her latest updates and prepare to get hungry! She shares a lot about food, recipes, and her adventures in the kitchen, garden, and more.
Istarted Orange Blossom Media in January of 2009 to finally put an official name for the freelance work that I’d been doing. I organize the Orlando WordPress Meetup, as well as WordCamp Orlando. Education is truly a passion of mine, as is crafting tools to allow for as simple an interaction between my clients and their websites as possible.
John is a hacker, writer, and lover of all things 8-bit. His first project of note was a “Choose Your Own Adventure” quest in BASIC when he was 11. He grew up (a bit) and has since worked as an engineer and executive for Fortune 50 companies and has exited a handful of bootstrapped and VC-funded startups. He serves as partner and the head of people development and growth at
The Iron Yard. At night he works on his small app called Desk.
Not your typical web developer, Judi brings an unusual wealth of experience to her work at her company, New Tricks, with a background that includes being a Ph.D. Psychologist and serial entrepreneur. Judi hosts the Atlanta WordPress Users Group with over 1,500 members, as well as organizing WordCamp Atlanta. She is a blogger, frequent national speaker, and publishes Just a Digital Minute, a popular weekly newsletter providing actionable digital marketing tips.
Ken Granger has taught more than 10,000 small business owners how to brand their business and leverage the power of the internet to increase sales, brand loyalty and quality of life. Ken has been working with WordPress since 2008 and he and his team have built more than 5,000 WordPress websites. BrandCo helps small businesses build their offline and online branding with things like logos, business cards and fully custom WordPress websites.
Bio coming soon.
Cliff is a Senior UX Engineer at Pardot, a Salesforce Company. He’s passionate about keeping people at the heart of UX, and will design, code, and research to make it happen—and he also happens to be the resident WordPress developer.
He’s the co-founder multiple profitable side projects, such as Evermore and TuneDig. He co-organizes amUX, a morning meetup focused for local UXers. He’s an accomplished speaker who’s given talks around the world. He’s also been developing with WordPress for many years, contributes back into the community, and participates in WordCamps.
Cliff lives with his wife, April, in Atlanta, where he can be found at a concert, cycling around the city, or playing guitar.
Micah is a consultant and web developer from Atlanta, GA who is committed to continuously improving his understanding of WordPress and sharing his insights with the greater WordPress community. He has worked on WordPress projects for brands like Dell, Orkin and Coca-Cola and is a Co-Organizer of the Atlanta WordPress Coder’s Guild and an Assistant Organizer of the WordPress Gwinnett meetup groups. Micah is an avid WordPress plugin developer and is a frequent speaker at various WordCamps across the southeast. He also occasionally blogs about WordPress and other web development topics.
Josh, is the owner of and a developer for CalderaWP where he sells WordPress plugins and training and the community manager and contributing developer for Pods, a free WordPress development framework.
WordPress Rockstar. Farmer, mbira player, father, river rafter, traveler.
Jamal Jackson is currently a freelance developer at Five Alarm Interactive(FAI), which he founded in 2008. Through his years experience he has worked with agencies and tech corporations on various well known clients/products. These include: AT&T, Delta, March of Dimes, Apartment Guide, Zoetis, PGi, iMeet, and many more. In his work he utilizes a diverse technical toolset to address the needs of the client with custom solutions. This toolset includes the likes of WordPress, ExpressionEngine, Laravel, ROR, NodeJS, PhoneGap, and AngularJS.
Outside of development, Jamal is also an an accomplished blogger. You might of seen some of his published work on 1stwebdeisgner, Web Design Tuts+, Onextrapixel, UX Mag, and SpeckyBoy Design Magazine. In addition, you might also be familiar with his Amazon best seller on Responsive Web Design from 2012.
He tweets at @5alarmint.
Bio coming soon.
Bio coming soon.
Mike is a Georgia Tech grad and is a WordPress architect whose guilty pleasure is building libraries for WordPress. He leads a small team of WordPress specialists at NewClarity Consulting LLC helping creative digital agencies architect and build complex WordPress applications. Mike was a founding moderator at StackExchange’s WordPress Answers and is the co-organizer of a new WordPress meetup for professional coders called The Atlanta WordPress Coder’s Guild.
Naomi’s been working with WordPress as a professional developer since 2005, and today builds products that allow WordPress users to create the perfect system for running their business, instead of forcing their business to fit inflexible and bloated software. She specializes in customizing form builders to deliver powerful and precise WordPress-based business tools, which started with her flagship product: Gravity Forms + Stripe.
She contributes back to the WordPress project through the core code, the codex documentation, free plugins, organizing the WordPress Gwinnett developer meetup, and speaking at WordCamps.
Patrick spends most of his work day planning new projects improve WooCommerce. Before that he was on the WooCommerce dev team and released several extensions. He just moved to Denver and loves being outside, running, and practicing yoga. He finally finished the WooCommerce Cookbook a book he’s been working on for a year.
Lew has been a Server Administrator and PHP developer for over a decade. In May of 2013, he joined the iThemes team as a plugin developer working on iThemes Exchange and related add-ons. He lives on a small farm in a small town in Georgia with his Wife, three kids, and a growing number of animals (24 and counting). Apart from coding, he enjoys hanging out with his family, eating delicious foods, tending to his farm, and listening to podcasts. He dislikes illogical arguments, laugh tracks, and corporatocracies.
Nic is a web developer in Atlanta, GA. He works at 352 Inc as a developer, and is an active member of the Atlanta web community. He regularly speaks at events and meet-up groups, organizes workshops and volunteers his time to a number of tech community initiatives.
Before becoming a web developer, Nic worked as a Network and Systems Administrator, Security Analyst, and even Operations Manager; all of which give him a unique perspective on creating for the web.
Born and raised in Buenos Aires, Argentina. Nic has been living in Atlanta for 15 years.
Licensed Caffeine Therapist and Data Engineer for WhatRunswhere. Evan is a huge lover of dogs, tea, coffee, and cantaloupe. He wanders on purpose and often gets lost while driving. When he isn’t working, he messes around with Scala, Python, Cassandra, MySQL, PostgreSQL, Spark, WordPress, and ElasticSearch. He never sleeps. Or blinks. Or tells jokes. Evan absolutely despises mushrooms.
Many moons ago, at the tender age of 14, Cal touched his first computer. (We’re using the term “computer” loosely here, it was a TRS-80 Model 1) Since then his life has never been the same. He graduated from TRS-80s to Commodores and eventually to IBM PC’s.
For the past 14 years Cal has worked with PHP and MySQL on Linux, OSX, and Windows. He has built a variety of projects ranging in size from simple web pages to multi-million dollar web applications. When not banging his head on his monitor, attempting a blood sacrifice to get a particular piece of code working, he enjoys building and managing development teams using his widely imitated but never patented management style of “management by wandering around”.
These days, when not working with PHP, Cal can be found working on a variety of projects like CoderFaire. He speaks at conferences around the world on topics ranging from technical talks to motivational talks for developers. If you happen to meet him at a conference, don’t be afraid to buy him a shot of Bourbon.
Cal is based in Nashville TN where he is happily married to wife 1.30, the lovely and talented Kathy.Together they have 2 wonderful kids who were both smart enough not to pursue a job in IT.
Beyond that, the important thing you need to know about me is that I help developers solve problems.
Cullie Burris is the Director of Internet Marketing at Southern Web, a web design & digital marketing firm in Atlanta, GA. Cullie is extremely passionate about all things web – most importantly, user experience & conversion rate optimization. He takes his campaigns very seriously but finds an immense amount of fun in finding unique solutions for his clients and setting them apart from their competition. Cullie began using WordPress in college and hasn’t looked back since.
Outside of working for Southern Web, Cullie enjoys coaching baseball, attending concerts and enjoying all the good eats in Atlanta.
I have more than fourteen years of web development experience, have been a regular contributor to WordPress for the last seven years, and even co-lead the WordPress 3.6 release. I have experience writing quality code that is both fast and scalable, and have a knack for translating ideas and goals into functional sites. I’ve worked with clients ranging from small local businesses to Google, Yahoo, Disney, and Harvard. I’ve been called both a coffee snob and a beer snob, but I consider both to be strong complements. When not buried in code, I enjoy spending time with my wife and son, attending or hosting beer tastings, and reading sci-fi/fantasy books.
Jason is a digital-preneur and author with 12+ years running a successful digital agency until he sold it in 2011. He helps businesses establish strategies that get them to the next level, by sharing what works, so you know exactly how to build a successful business. Jason has worked with some of the biggest clients in the World from Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. Over the past decade, he has operated outside the box and always challenged the status quo. Jason has done almost everything a small business needs from marketing, creative, operations, project management, sales, technology, clean the bathrooms and much more.
I’m intrigued by the creativity of businesses, and the inventive people that run them.
I believe in the limitless cleverness of an individual. When tapped through deep, transparent coaching and mentorship, limitless cleverness equals new value to the world.
I love to discover new values that change people’s lives by coaching, teaching, writing, speaking, investing and running multiple businesses with ingenious people.
We are experts in bringing clarity to the ‘stuck’ creative business owner. With monthly business coaching, retreats and design thinking workshops, we will address fears, challenge you to the next level and clean up the mess when we are done.
The Businessology Show
The Businessology Show is a podcast about the business of design and the design of business, hosted by CPA/coach Jason Blumer and designer/advisor Dan Mall.
I am a true entrepreneur. Previously I ran a multi-million dollar business that struggled in the beginning, but my discovery of how to focus on the RIGHT aspects of business and STOP doing the other stuff resulted in massive profits and growth. Now I am fiercely committed to working with high-achieving business owners who want to lead with confidence and achieve true financial freedom (in months, not years). As the Managing Director of Core Elevation, Inc., I help leaders transform from stagnate, stressed and struggling to thriving, growing, and loving their work.
I work with entrepreneurs who want to find the perfect match between their unique value and the people who will become their best clients and biggest fans. That perfect match is their “bullseye”, where they can add the most benefit and create the greatest wealth. Unfortunately, most entrepreneurs never figure out how to find it. As a strategic business coach, my job is to help them hit it.
Since 2005 Erick Arbé has been starting his own businesses and following his passion of being his own boss. After traveling for a year in Southeast Asia in 2007, Erick started using WordPress to build websites for his businesses. A year later his business partner and himself started a web development company called Golf Web Design. They have been building websites, apps, and other digital pieces for the golf industry ever since. Today Golf Web Design is one of the most respected companies in the golf industry.
Erick loves to break things down, make them better, and see what makes them tick – whether it be with software, hardware, or life in general – it’s always fun for him to reverse engineer something. He’s always using WordPress for something. He also enjoys photography and lately, screen printing. You can find Erick on Twitter and Instagram occasionally posting about his latest hobby.
In 2011, after a lucrative career as a forensic CPA, Dave created Tribal Ledgers, LLC to provide an outlet for his passion of both technology and accounting. No longer bound by the constraints of billing by the hour, realization rate quotes, and just antiquated industry beliefs, he could follow his passions, bring actual value to the firm’s customers, and, finally enjoy what he does best.